Important Tips for a Successful Ecommerce Business

Oct 28, 2015 || by eayana

Important Tips for a Successful Ecommerce Business

Ecommerce is an effective avenue to sell products and to reach more consumers in an easier and convenient manner. Of course, online store is convenient for both consumers and sellers than a physical shop.

If you consider venturing into ecommerce business, do it now. According to Statistia, 78% of the American population is already purchasing online. This year, it is predicted that the number of online shoppers will continue to rise.

However, there is a stiff competition ahead. To assist you earn higher sales through ecommerce, below are some tips you should know about.

Sell awesome and unique products

You will earn more profit if you have less competition. In ecommerce business, you will get higher revenue if you sell unique and ‘hard-to-find’ products.

If you are selling common products like soaps, clothes, and other basic commodities, chances are, you will have many competitors.  For example, selling Purex Ultrapack may be marketable because many people will need it. However, many online stores, especially eBay and Target, are already selling this product too.

What you can do if you are selling common and easy-to-find products is not to focus on them but rather keep an eye on your site and the services you provide. Make your online store more personalized and add something that make buyers choose you among any other shops.

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Attract new customers

If you have existing consumers, focus on the repeat buyers. They are 1 percent of the total number of people that buy on your site. Repeat buyers tend to purchase more from every transaction. But if you are starting out, find out how you can turn the new customers into repeat buyers.

Personalize your shop

One way to attract new buyers and to retain existing consumers is to personalize your store. Personalizing means you are doing the necessary adjustments to match the needs and expectations of your buyers.

Make your website responsive, which automatically adapts to any devices. In fact, 70% of people buying online are using their mobile phones. So make your website mobile friendly.

You may also add some themes or visuals according to the season or holiday. For instance, add some cute pumpkins and bats icons during Halloween, and snow man or Santa Clause during Christmas.

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Invest in Email Marketing

Email marketing is an effective way to attract potential consumers and to keep existing buyers. Personalize your content and add some images. Send them email about the discount coupons and latest promo to keep them in the know.

Take Advantage of Social Media

According to the latest report from Trueship, the social media is becoming a shopping portal. With Facebook and Twitter ‘buyer’ buttons, more people are encouraged to shop online within their chosen platform and devices.

Plan Order Fulfillment

Inventory management and order fulfillment are the two crucial aspects in ecommerce business. They should be planned out in the first place. You don’t want your buyers to experience a horror story from the delay in shipping.

Order management is important because if the package arrives on time and in good shape, buyers will love your shop even more, and would repeat business with you.

Thus, plan everything out before you venture into ecommerce business. To give you an idea and to experience building and managing an online store, grab the opportunity of free best ecommerce platforms to help you succeed in your business.


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